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Peopleforbikes.org Campaign Gains Momentum

TUESDAY, 28 SEPTEMBER 2010


Bikes Belong’s Peopleforbikes.org campaign is striking a chord with Americans who see bicycling as a fun way to improve health, reduce road congestion and carbon output, and save money. The unprecedented initiative aims to unite one million bicyclists of all riding styles and abilities to encourage government leaders to support cost-effective legislation that improves bike paths, lanes, trails and other facilities from coast to coast. 


The backbone of the campaign is a pledge in support of better bicycling in the U.S. The campaign, which launched in April, has already generated more than 90,000 pledges and is quickly approaching 100,000.

“As our leaders plan for the future of transportation and recreation in America, we need to send a unified message that bicycling is important and beneficial to individuals and our nation,” said Tim Blumenthal, President of Bikes Belong. “From the casual rider to the avid bicyclist, Americans everywhere want safe, appealing and convenient places to ride – and Peopleforbikes.org will be the conduit that ensures this message will be heard.”

This message will be especially important as Congress considers the renewal of the federal transportation bill--the largest single source for bicycling funding. Renewal of the bill could come as early as December of this year..

Since the Peopleforbikes.org launch, more than 1,000 bicycle retailers, including Trek, Specialized, Cannondale, and Performance Bike, have supported the initiative in their stores. The campaign also gained traction during the Tour de France when Lance Armstrong, Ivan Basso, and their teams sported the Peopleforbikes.org decal on their bikes. Peopleforbikes.org generated a buzz at summer bicycling events around the country, including New Belgium Brewing Company’s traveling festival Tour de Fat.

In addition to asking individuals to sign the pledge, Peopleforbikes.org encourages people to make the movement their own. The site offers a place to share biking stories, download local action kits, write letters to support pro-bike policies, and more.

Source: www.outdoorindustry.org

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