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Trek Signs On As Major NICA Sponsor

FRIDAY, 25 JUNE 2010


BERKELEY, CA – Trek Bicycles has become the latest in a series of major industry players joining the effort to bring high school mountain biking to students nationwide, by signing a sponsorship deal with the National Interscholastic Cycling Association (NICA).

Dean Gore, Trek’s Director of Marketing, said, "We have been observing the growth of high school cycling and now is definitely the right time to become a significant force in the push to get this properly established as a nationwide movement. Matt Fritzinger and his team have shown that their formula of fun, family-oriented events works, and we look forward to helping them spread this across the nation."

Trek Bicycle, through the Gary Fisher brand, has long been a sponsor of the orignal high school mountain bike League in Northern California. NICA has grown out from the NorCal League. Gary Fisher himself, a mountain biking pioneer and luminary, has recognized the potential for high school mountain biking as a national sport at the outset of the NorCal League has been one of the League's strongest advocates. "NICA is the second coming of Mountain Biking," he quipped. Trek is joining other major brands in the collective effort to bring mountain biking to student athletes coast to coast by 2020.

NICA founder/director, Matt Fritzinger, said "Trek's strong support is very important not only because we tie our name to one of the most respected bicycling brands in the world, but also because of the possibilities for promoting the high school mountain bike concept through their extensive dealer network. Their support will enhance the experience for our student-athletes, coaches and their families, and ensure the long term sustainability of the organization.”

NICA is the National Governing Body for grades 9-12 interscholastic mountain biking. NICA was established 2009 with generous funding from the national founding sponsor, Specialized Bicycle Components, as well as establishing partners, Easton Foundations, SRAM and Trek Bicycles. Other fine sponsors include Clif Bar & Company, Creation Engine, GU Sports, IMBA, Primal Wear, Shimano, Mellow Johnny's, CamelBak, Dirt Rag, Feedback Sports, Fort Lewis College, and Mountain Bike Action. The aim of NICA is to foster the development of high quality competitive cross-country mountain biking programming for High School aged athletes. NICA provides leadership, governance and program support to promote the development of interscholastic Mountain Biking Leagues throughout the United States. For more information on NICA visit www.nationalmtb.org or call (510) 524-5464.

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