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Tour of America's Dairyland 2009

TUESDAY, 26 MAY 2009
Submitted By: Sherwin Mapanoo

Milwaukee, WI - In its inaugural year, the Tour of America's Dairyland, presented by Wisconsin Milk Marketing Board, will come out of the gate featuring a Pro Women's race at every venue, June 19-28. The new, professionally-produced cycling series will host two road races and seven criteriums in eight Wisconsin cities.

Tour of America's Dairyland Executive Director, Jack Hirt, said it was important to the Tour's producer, Midwest Cycling Series, LLC, and Wisconsin Milk Marketing Board that pro women not only be allowed the opportunity to race every day but that daily payouts for women be fair as well.

"Having experienced racers like Tom Schuler and Bill Ochowicz as founding members of the Tour of America's Dairyland, it was apparent from day one planning that pro women would have a solid opportunity to race at every stop of the Tour and take home some well deserved payouts," said Hirt.

Presenting sponsor Wisconsin Milk Marketing Board has recognized that a growing number of women are participating in cycling races.

"Reaching women is a very important strategy for Wisconsin Milk Marketing Board in promoting Wisconsin dairy products," said Dave Bavlnka, Wisconsin Milk Marketing Board Vice President of Advertising, "not only because of the nutritional benefits of dairy for women but also because women are the main decision makers when it come to family nutritional needs."

Women's teams committing rider representation at the Tour of America's Dairyland include Team Type 1, Team Kenda and Team BH.

"I'm super stoked about the Tour of America's Dairyland," said Team Type 1 rider Samantha Schneider, a West Allis, Wis. resident. "Women riders crave a multi-day shot like this, and the Tour of America's Dairyland will be showcasing what true pro women's racing looks like right here in Wisconsin's own picturesque backyard."

A new, professionally-produced 10-day series featuring criterium multi-lap races and road races, the Tour of America's Dairyland will pay out nearly $90,000 in cash prizes and primes, or rider incentives, in its inaugural year to professional and amateur men and women athletes of multiple categories. Several Wisconsin cities will host the various stages of the Tour of America's Dairyland, which runs June 19-28, and will kick off in Waterloo, home of the Trek Bicycle Corporation. The tour includes the Downer Classic on Milwaukee's Eastside, which will feature Ben's Cycle "Super Prime." Complementing the racing in the Wisconsin cities of Milwaukee, Waterloo, Grafton, Manitowoc, Fond du Lac, Sheboygan, Greenbush and Waukesha, will be live entertainment, family activities, and a sports expo produced by Racers Against Childhood Cancer (RACC).

Endorsed and supported by the Wisconsin Cycling Association and United States Cycling Federation, Tour of America's Dairyland updates will be posted on www.TourofAmericasDairyland.com

Source: www.prlog.org

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