MOUNTAIN BIKING NEWS ITEM

MTBcut.tv Teams Up with Mountain Bike World Cup

FRIDAY, 30 MAY 2008

MTBcut.tv has been announced as the official media partner to the Nissan UCI Mountain Bike World Cup at Fort William. Running from Friday to Sunday, June 6 - 8, 2008, every lung-busting climb, jump, wipeout, and dramatic twist and turn will be captured by Scotland's leading extreme sport internet television channel.

The Nissan UCI Mountain Bike World Cup series is the most prestigious and the most extreme competition in the world's mountain biking calendar. Next weekend, as many as 400 world-class riders from more than 35 countries will compete in three of the most gruelling and high-speed events in extreme freesports - Downhill, 4 Cross, and the Olympic discipline of Cross Country.

MTBcut.tv (www.mtbcut.tv) will be hosting live coverage of the cross country, four-cross, and downhill races on the channel throughout the weekend together with extensive video on demand reporting and coverage of the whole event; from pit and tech areas to the medal ceremonies and all the buzz and excitement of the event village.

They will also be providing a full content and management service for the Monster Energy-sponsored open-air studio/stage, the largest video screen in Europe. The onsite screen measures an enormous 45 square meters that folds out of the trailer of a 40-ton articulated lorry! It will be operational for three full days with a mixture of live action, edited highlights, and pre-recorded video being broadcast.

Stu Thomson from MTBcut.tv said: "We are really excited about our partnership with the World Cup at Fort William. It gives us the best possible platform to showcase our skills, services, and expertise on an international stage. We are really pleased to be working with the organizers, Rare Management, who have staged such fantastic mountain bike events at Fort William since 2002."

On site within the event village, MTBcut will also have full live and video editing suites together with computing facilities for encoding and installing completed video on to their London-hosted servers.

Stu Thomson added: "We have just made a major investment in a live editing system ahead of Fort William which is ideal for broadcasting on the big screen and the separate web casting set up we will have at the World Cup. This state-of-the-art kit will allow us to create big screen content from multiple camera input, pre-recorded video, adverts, and digital graphics. At the same time, we can stream live to the internet, not just on our channel but to any specific web sites looking to host our World Cup content. Given our background in and understanding of mountain biking and other extreme and adventure sports, we hope that this system will attract organizers of the growing number of outdoor events being staged annually throughout Scotland."

MTBcut.tv is a free to air service with no subscriptions and is dependent upon advertising and production-generated revenue. MTBcut.tv operates in partnership with London-based Narrowstep Ltd, one of the world's leaders in this technology. Narrowstep (www.narrowstep.com) operates on a worldwide basis and hosts several hundred tv channels.

Recently, the team at MTBcut.tv have turned their hand to various other filmmaking projects including technical instructional videos for cycle brake manufacturer Hope Technologies and a promotional video for the charity Braveheart. They are also acutely aware of the major commercial benefits of embedded video advertising on the web to the mountain bike industry and wider commercial markets. As a result, they will be showcasing video advertising films on the big screen at Fort William with matching campaigns running on the MTBcut.tv channel. Advertisers who will benefit from this service at the World Cup include some of the big names in the bike industry including Orange Bikes and Fox Suspension.

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