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Mountain Biking News - Saturday 4 February 2012
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Friday, 3 February 2012
Los Angeles, CA — Iron Fist Clothing is proud to announce it has signed world champion downhill mountain biker Greg Minnaar to its Iron Fist Athletic team.
Recognized as one of the best and most consistent riders in the world, Iron Fist looks to Greg to anchor the new Iron Fist Athletic line, which is why the deal will keep him with the company through 2016.
“I’m excited to join IF. The roots of the company started just down the road from me in Durban more then 10 years ago before kicking off in California,” said Greg Minnaar, “I actually remember buying a IF cap in 2001. Iron Fist is an edgy fashion line with exceptional quality. Now we can only wait for the 2013 Athletic line to launch.”
“Greg is an exceptional athlete and friend and he represents a huge step forward for Iron Fist and Iron Fist Athletics,” said Travis Anderson; Iron Fist CEO. “We are excited to be working with a champion like Greg. He’s exactly who we need to help us launch Iron Fist Athletic as a world class brand.”
Greg Minnaar is a world champion mountain biker from South Africa. Crowned downhill World Cup Champion 3 times since 2001, Minnaar has represented South Africa in the world championships every year since 1997, and he is always in the hunt.
About Iron Fist Clothing:
Iron Fist is by no means an ordinary clothing brand; its artwork and styling have set it apart from many of its streetwear counterparts. Making clothing because they feel like it, Iron Fist is impulsive, raw and unapologetic and has grown from strength to strength purely because of its diversity and constantly innovative approach to each season. Renowned for quality product with exceptional artwork from a barrage of some of the world?s best underground and street artists, Iron Fist is not for everyone, and they like it that way. The Iron Fist customer is an individual; a person who creates their own style. www.ironfistclothing.com
Thursday, 2 February 2012
Rockstar Energy Drink to sponsor the BSD BMX Team at The Scottish Bike Show. More exhibitors sign up for The Scottish Bike Show. Numbers top 450 for the inaugural Scottish Bike Show Sportive … so far
Organisers of The Scottish Bike Show (TSBS), Scotland's consumer cycle show, being staged at the SECC, Glasgow, from Friday 13 to Sunday 15 April 2012, have today (Thursday 2 February) a nnounced that Rockstar Energy Drink are to sponsor the BSD BMX Team's jaw dropping displays and jam sessions all weekend.
Some of the UK's best BMX riders, including Kriss Kyle, Mike Taylor, Matt Roe, Chaz Mailey, Sean Lafferty, Niki Croft, Alex Donnachie will thrill the crowds with their crazy stunts and tricks on the amazing indoor street park throughout the show.
Gordon Donald, UK Brand Manager of Rockstar Energy Drink, said: 'We look forward to showcasing our new 2012 Rockstar Energy Drink product innovation at the Scottish Bike Show as well as working with the BSD BMX team to put on an awesome BMX event.'
Rockstar Energy Drink have also announced that Christian Hatcher, 44 Racing Rockstar MTB team owner and rider in the Schwalbe British 4X Series (masters), will be at the event, together with a number of other Rockstar Energy Drink athletes.
TSBS organisers are also pleased to announce that the exhibitor list for the show continues to grow. Recent brands and organisations to have signed up include Schwalbe, CTC, Scottish Cycling, Ridelines, Glasgow Sport and Cystic Fibrosis Trust.
Rowan Mackie, from event organisers Magdala Media, said: 'We are delighted that the list of quality exhibitors for the show keeps growing. I would like to thank all sponsors, partners and exhibitors for their early and continued backing for The Scottish Bike Show, the best possible platform to showcase cycling in all its forms to the Scottish public and visitors from all over the UK.'
The full list of sponsors, partners and exhibitors include: 7Stanes, Alpine Bikes, Batribike, BSD , Continental, CTC, Cycle Law Scotland, Cycling Scotland, Cystic Fibrosis Trust, Dig BMX Magazine, FreeFlow Bikes, Future Publishing, Glasgow Life, Highland Perthshire Cycling, Hooked on Cycling, Intrepid Apparel, Milano Pro-Sport, Pedal Power, Pocket Mountains, Purple Harry, Rock Star Energy Drin, Ronde, Schwalbe UK, Scottish Cycling, Singletrack Magazine, Sustrans, The Bike Chain, The Bike Station, Trakke, Upgrade Bikes Ltd, Unit 23, VisitScotland, Walkers Cycling, Wheelsmith.co.uk.
Entries for the Scottish Bike Show Sportive, Scotland's newest long distance mass participation road cycling event, being staged in the Loch Lomond and The Trossachs National Park on Sunday 15 April 2012 are rising fast.. 450 cyclists from all over the UK have already signed up for one of two routes offered- a 100-mile Sportive ride and a 65-mile Challenge ride. Cyclists can enter the Sportive online and claim a free ticket to The Scottish Bike Show by visiting: http://www.thescottishbikeshow.com/sportive.
To celebrate the inaugural Scottish Bike Show Sportive thecyclejersey.com have designed a striking retro cycle jersey and some t-shirts. These can be purchased direct from www.thecyclejersey.com.
Wednesday, 1 February 2012
A cutting edge youth-oriented video web series showcasing Queenstown’s diversity as a top mountain biking destination has been launched worldwide.
Destination Queenstown is a sponsor of Diaries Down Under’s inspirational new four-part ‘Summer Series’ which follows riders tackling some the region’s best terrain as well as enjoying the spectacular lake and alpine scenery and world-class experiences Queenstown has to offer.
The series is presented by local personality and mountain bike aficionado Josh Clark and captured by cameraman Ben Ryan. Destination Queenstown previously partnered with the Diaries Down Under team for their highly successful Winter Series.
The episodes will air throughout the summer season and are expected to attract a web audience of around 75,000 per episode as well as reaching a television audience of 300,000 per episode on Fuel TV in Australia.
Destination Queenstown CEO Tony Everitt said the Winter Series was so successful that it was a “natural progression” to partner with Diaries Down Under to promote mountain biking.
“It’s a great way of marketing Queenstown to a dedicated mountain biking audience as a must-visit travel and adventure destination during the Southern Hemisphere summer.
“Diaries Down Under aligns perfectly with the younger demographic and is a fun and innovative way of showcasing what’s hot on and off Queenstown’s tracks,” he said.
Diaries Down Under cameraman and producer Ben Ryan believes there’s no better way to encourage keen mountain bikers to visit than to actually show them what’s on offer.
“Our series allows them to get a sense of the mind-blowing scenery and range of tracks for all abilities. Once you’ve seen it you’ll be hooked.”
Check out the first two episodes at www.diariesdownunder.com/summer/.
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