Sugoi Mountain Biking Shop

About Us"

Sugoi Apparel is a Vancouver original with a winning formula that has found success worldwide. For over 15 years, Sugoi has been seamlessly blending leading-edge technology with superb design and fit to make the best in performance apparel for cyclists, runners and triathletes. Sugoi's dedicated users include everyone from World Champions and Olympians to first-timers and fun runners.

Established in 1987, Sugoi was founded with the mission of making excellent performance athletic wear. From humble basement beginnings, Sugoi has rapidly grown into a leading manufacturer of high performance athletic apparel, with extensive distribution in North America, Europe and Asia.

Sugoi was among the very first companies to recognize that recreational athletes want and need high performance clothing just much as do pros. Thus, while Sugoi has a complete line of sleek and form-fitting race wear for running, cycling and triathlon, this technology is also used to make outstanding apparel that fits and flatters the recreational athlete.

Sugoi has remained at the forefront of athletic clothing by continuing to design clothes that offer an unmatched combination of performance, fit and fashion. Sugoi continues to work on the cutting edge of clothing technology, with fabrics that are often proprietary and always highly functional.

Provide great performance, value and service, and always act with integrity. It is a simple formula, but it is the one that continues to be the heart and soul of Sugoi's remarkable success.

Our Shop Admnistrators hand pick products and these are our Sugoi Hot Picks: