Diadora Mountain Biking Shop
Welcome to our Diadora Gear Shop where you can find all Diadora products that we have in our database.
We have a total of 17 Diadora Products in the following categories:
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Our Shop Admnistrators hand pick products and these are our Diadora Hot Picks:
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High Roller
Built for hiking or biking, this casual, all-terrain shoe will get you to your destination in style. ...
$21.99
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Santa Cruz - Womens
From the rolling hills to the beachside boardwalk, this all-terrain shoe will get you to your destin ...
$24.99
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Team Racer Carbon
"An elite-level, cross country shoe that unites race-winning looks with ultra-lightweight, aerodynam ...
$99.63
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Team Racer
Team Racer road cycling shoes from Diadora are light, soft and ventilated with two Quick Adjustment( ...
$79.99
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Astro
Take a cosmic leap into cycling comfort.Features:* Nylon Diapan Fiber fiberglass midsole with ultra- ...
$34.63
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Team Racer Fibra - Mens
Closeouts. Diadora's Team Racer Fibra road cycling shoes have stiff 20% carbon fiber outsoles and li ...
$103.99
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Bike Patrol
Designed for public safety professionals, this shoe combines cycling performance with walking shoe c ...
$24.99
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Mythos Ultimate - Mens
For the neutral or under-pronating runner who needs maximum cushioning from heel strike to toe off. ...
$88.95
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Mythos Racer - Mens
Racing flat intended for distances up to a marathon for the competitive runner. Upper: Nylon Air Mes ...
$82.95
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Diadora is born: the 50s
During World War 1, the section of foothills in the Veneto from the River Piave to the Montello Range, constituted a strategic front for a long time contested by Italy and Austria. In order to meet the needs of the Italian army deployed from November 1917 to defend their control, a production of military shoes and boots was set up and this provided one of the essential items of supply for the victorious Italian presence on that front.
The experience gained during the war was consolidated during the first post-war period with the craftsmanlike production of stocking soles and mountain boots. The Montebelluna area soon established itself as a landmark, known throughout Italy for this type of production and thus moulding the industrial ocntext in which, ih the not too distant future, Diadora would also be born.
Immediately after the second World War in fact, from the creativity and enterprise of Marcello Danieli, DIadora was born. It was 1948. Combining the knowledge acquired on the territory with a mulish stubborness, its founder very soon succeeded in impressing his products firstly upon the Veneto region and then upon Italy. During this era Diadora was a true workshop where the best mountain boots on the market were virtually handmade.
Diadora: "Sharing gifts and honours"
This name "resounding and brilliant" was suggested to Daniel by a friend. The word Diadora is a term derived from the Greek, and originally meant "from Zara, a Zaratine", to specify the inhabitants of the Damation city. The expression reappeared in Italy at the beginning of the 1900s in the name of a historic sports society based in the Lido of Venice which won a historic bronze medal at the Paris Olympics in 1924. The name Diadora was connected to a sporting feat for the first time, a distant prelude to a future that would be studded with memorable successes.
The word DIadora, morever, contained an ulterior significance which would be reflected in the principles of the future brand name. In Greek, "dia-dora" means "by means of gifts", "to share gifts and honours": the sharing of successes, the concept of team in the competitive situation, competition that respects both team mates and opponents, would become just some of the fundamental principles behind the Diadora trademark.
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